This section summarises how we obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Privacy Policy.

This segment of the information concludes as to how we collect, save and use the information We practice fair play and transparency in all our business policies, and each policy should be read and understood by our members, users and subscribers before choosing to register with us.

Privacy policy being an integral part of our business conduct, we prefer to mention all our policy conditions for easy reference. Our Privacy policies mentioned below shall touch upon the subject about obtaining and storage of information of our members/customers/clients. The same is for general overview only. 

  • Data controller: GTB GLOBAL LTD T/A FASHION on trend
  • UK Information Commissioner’s Office (ICO) Registration number: 8838033

How we collect or obtain information about you: 

  • We get to have your information only when you provide it yourself. This usually happens when you sign up to our website, subscribe for our news-letter, when you contact us or place your order on our website.
  • Similar to other website we too have Cookies that stores your search information for future reference, we get your information when you visit our website and from third party sites from time to time.
  • The information of our customers/users/subscribers that we collect are as follows :

Geographical location of website access, IP address of your computer, Name and contact details, from the cookies we get to have information about your computer type, what kind of device and browser used. We collect information about the pages of website viewed, time of viewing, the clicks on the website. We can also collect company name, business details and VAT number is the same is applicable or available.

  • Usage of information collected: we do not use personal information of our clients, users/subscribers, anywhere or for any other purpose, other than our own business and administration. We use your information to have you added to our customer data base, in order to contact you in future, send you promotional emails and new products and launches. We use your information to know about your tastes and preferences, your behaviour in relation to goods and purchases, analyse your requirements, abiding by the legal boundaries, not causing any concern/problem/safety issue to the users. 
  • We never disclose any customer information to any third parties unless it is necessary. The requirement of disclosure can arise during fulfilment of service commitments, in order to abide by any contract agreed between us and our clients, any agreement enforced by law, to safeguard our interests or protect our legal rights. We disclose only that much information which is required to keep our business running. 
  • No, we strictly abide by privacy policies and business ethics. We never indulge in any sort of trading of personal information with any third party.

We do not store or retain customer information exceeding a time period or after fulfilment of the purpose of retaining, which is strictly related to business. Generally customer information is retained to keep taxation related records. Only those information are retained that are legally entitled, in form of any contract between two parties, matters that contain genuine business interest, or other circumstances that are explained further in the below sections of the Privacy policy.   

  • Customer profiling done by us follow automated decision making procedures. There are several components that influence the automated customer profiling and decision making like usage of Cookies to showcase advertisements to potential clients who had visited our website or other related websites, analysing logs on servers, using web analytics, web beacons etc.

Our customers have the rights to have access to the information they have shared on our website and to alter them or remove them under certain circumstances. It is important for our customers/subscribers to know their rights and exercise them when necessary. Following are the rights to information:

You can access information shared with us on our website and have the right to know its usage, you have the right to amend/edit/delete the shared information at any given time, due to any valid reason, right to restrict or object usage of personal information, not to agree to any consent or agreement at time of signing up for usage of personal information, right to object from making any automatic decision based on profiling and information shared, right to notify to any authority who can monitor right to protection of personal information.  

Sensitive Information: Our Company under any circumstances does not seek any personal sensitive information from our clients/customers/users/subscribers. We never collect or store any sort of sensitive personal information. At the same time we request you not to submit any information on our website which you consider as very personal and sensitive. 

BestonTrend is committed to protect personal information collected from our customers at all times. Users of our website agree to clause that their personal data would be retained by us only for website use and for offering better services to the members/subscribers/users. Protection of personal information is secured by the Privacy policy.

 BestonTrend strictly adheres to the privacy policy and personal data usage policy. Our policies follow the guidelines indicated by GDPR and we declare that all personal information that we hold about you in our servers are safe and secure. by signing up to our website or agreeing to use our services, you allow us to use your personal information, as per the Privacy policy.

Collection of personal data of our users/customers/subscribers, by our company is limited to minimum amounts that are sufficient to provide uninterrupted services. Our privacy policy is transparent and it clearly showcases the various procedures we follow after we collect your personal data. When you use our website, it is our right to collect and store your information under a controlled environment, monitored by the policy guidelines.  

The personal information collected by us can be of wide variety and it’s depending on the type of transaction the client does on our website or the kind of purchase or search of goods or services is initiated. Below are the examples of information collected -  

At the time of completing a transaction or placing an order, our website generates an e-form that needs to be filled up with correct details of the customer. These information are usually very simple and include Client Name, contact number, email address, date of birth, address and types of items. 

If you happen to have registered an online account with us, it is understood that we shall store your password.

You need to mention your email address in case you want to subscribe our newsletters.

Our website uses intelligent Cookie that collects and secures relevant information about you and it is used for our future reference. Our company and other third party service providers would generally collect the following information about you.

Your geographical location, your computer/device details, IP address, your name and address, the browser that you use, the pages of our site you have viewed, the duration of visit, keywords for search etc. information about visitors to website will be collected even if the client have not yet logged in or subscribed to our services.

Apart from the general information we also collect other types of information from our clients as and when required for smooth functioning of the site.

Third party services providers like Barclaycard ePDQ/paypal/apple pay/googlepay monitors over the details of personal information shared by the client in order to verify payment details and at the same time, avoid misuse. During credit card payments, the details are verified by third party entities having collaboration with our company.  

 The information and data collected by us are used in the best possible customer friendly fashion. Our aim is to provide an enjoyable shopping experience to our customers and make securing relevant information from our web site as smoothly as possible. Following are the ways we might use our customer information: 

We use your information like contact details and email IDs to update you about new offers, promotions and new launches. These are purely marketing communications sent to you via newsletters, emailers, SMS messages, etc. Should you wish to, you may opt out of it by writing to us directly or sending us an email.   

Your personal information such as contact details and postal address is used in case of delivery of products you have shopped on our website or for payment related issues and returns of goods purchased.

In order to process your orders easily and in a much simpler way, in a shortest possible time, we use your email address and password to have access to your account.

In a quest to improve our customer experience and facilitate a smooth shopping experience, we collect and store your geographical details like postal code, your tastes and preferences, likes and dislikes.

We do our best to prevent any type of fraud in our client servicing or damage/loss of any nature. Our company is very sincere and serious about the same. The information collected by us helps prevent any possible frauds, duplicates or falsehoods. 

We have a dedicated courier service that serves the purpose of delivery of goods and services at your doorstep within the promised time frame. We store your postal address details for physical deliveries only.

Any data or personal information collected or stored withing the boundaries of United Kingdom are governed by the Data Protection Act of the country. We take every possible measures to avoid any leakage, illegal or unauthorized use of personal data, sharing of data with any third party without any specific reason apart from client servicing and business promotion. Should in case you need to obtain information about your account with us, you need to verify your identity with us and fill up and provide additional security information about you.   

The personal information and client data that we collect and retain is used for contacting you again. We never let our valuable customers go away and would like to continue shopping with us and remain inquisitive about us. This way we help our business grow and at the same time provide a joyful experience to our customers.

The customer information about latest searched goods/products, intelligence about taste and preference, information about client age group and preferences etc help us decide what kind of promotions or product information to showcase to the particular audience. We use specific personal information to improve our services.

Our valuable customers who have registered or signed up to our website have the advantage of receiving periodical marketing emails and information about new launches and products, special discounts and schemes. Some offers are exclusive for our subscribers only. There is an open option for our customers to stop receiving promotional emails or notifications.

As per normal procedure, after a purchase is completed online, our sales team contacts you to update you about your order and the expected duration of delivery.

After you have received the delivery of the ordered product, our customer servicing team shall contact you to know about your shopping experience and send us a review.

We might conduct periodical competitions and lucky draws to keep our customers happy. We use your contact details and email address to inform you about any such news.

We might use your telephone number or contact details to get in touch with you in case of any issue with the order that you have placed or while processing a refund against purchase.

While the goods are on transit after being shipped by our company, our courier company might contact you about the expected arrival of the product or any possible delay in delivery. We use your phone number and contact details in order to keep you updated about the shipped goods.

After you complete a purchase on our website/online store, an Invoice and bill is raised against your purchase, which will be sent to you via email as a proof of payment receipt. 

Your personal information can be used by us for improving our website, quality of products, service response and variety of products on offer. We can use your information for market research and client profiling. We can also use your information to let you experience a customized experience while using our website. 

 We follow a strict policy about non-disclosure of any personal information of our clients collected by our company from websites. We never share any personal information of our customers with any third party, unless it is necessary as a part of business transaction, e.g; – delivering/shipping of goods at your location/address, confirmation of online payment, payment verification, return/exchange of delivered goods etc.

We use personal information to touch base with our customers and keep them updated about latest products, offers, new launches, periodical contests, prizes etc. This is a part of our customer engagement program.

You have the freedom to opt out or remove your personal information provided to us on our website at any given point of time. The right to withdraw information is solely your personal decision and we never object to it. Just in case if we need to disclose any information about you, to any third party entity, it will be done with your prior consent and written information.  

For our marketing initiatives and to enhance our business and promotions, we might indulge in periodical disclosure of information to a certified third party entity, but this information is strictly controlled and restricted to specific information/data only. For example : number of daily hits to our website, the number of online enquiries received, the number of website subscriptions etc. We do not disclose information about any particular individual.

It is our constant endeavour to facilitate flawless experience for our valuable customers and in order to keep the excitement alive, we indulge is several marketing and promotional initiatives. But how do we reach out and convey the same to our users, customers and subscribers ? This is one of the main reasons why we collect personal information of our clients, so that we can be in touch with them and keep them updating about our new products, new promotions, new designs/styles, unbeatable discounts and so on.

In order to boost our marketing reach, and have greater market penetration, we often use the following marketing tools:   

This is a very popular Analytical package offered by Google that can be used by websites to have correct statistics about customer behaviour, volume of traffic, popular searches, frequently purchased goods/services, trend of products etc. The cookies that we use can detect the traffic to our website irrespective of analysing or collecting individual information of clients. The information/data is collected on the Google Analytics page of our website. We have an open option for our visitors to opt out/block these cookies to collect your information by just clicking on the below link :

Social media feeds and eye catching broadcast massages are the lifeline of marketing campaigns in the modern world. We maintain our constant presence on social media platforms with our new products, product information, promotions etc. Our customers can send us messages on the social media platforms and we do answer to customer queries via various chat windows available. The AI powered social media campaigns also records your tastes and preferences and you get you see only what you love the most. The entire marketing strategy is customized as per individual client preference. Depending on the kind of privacy setting you have on social media platforms like Facebook, Instagram, Twitter etc, it allows the third party entities get access to your personal information.


If you search a product on our website immediately you will find advertisements of relevant products on social media platforms like Google, Face book/Instagram/ etc. This is known as using remarketing cookie tracking and it is a common marketing practice during modern times. We also indulge in creating personal experience for our customers by customizing emails to our existing customers and subscribers. This is known as building custom audiences based on emails of subscribers, customers etc. We make sure that the personal information of any customer is not shared to any social media handles. Remarketing technique helps our customers to view our products on various social media channels. We never share any personally identifiable information of our customers to any social media platforms. There is always an option to bar your personal information from getting shared on any third party platforms.        

 We are very transparent with our Cookie policy. Our users or customers can opt to avoid Cookies from getting stored on your PCs by altering the browser settings, however the  Cookies are designed to hold only a small amount of data depending on individual browser habit of a particular customer. Cookies help save time by automatically identifying a particular user each time he/she visits our website. As per our policy we never store any additional personal information about our customers from the cookies, without a clear consent of our customers. Cookies are used in order to facilitate an enhanced website browsing, product searching and shopping experience for our customers. Cookies guide us about your particular preferences and we try to show case only those pages to our customers those are of interest to them. Cookies do not give us any access to your computer or any data or information stored in your computer or personal device.

You can get access to our Cookie policy when you subscribe to our website for the first time and you have an option to choose, select or object to Cookie policy. You can choose what information to disclose and what not to disclose. Your browser settings can be modified/altered in order to block Cookies from collecting your information. Following are few examples how we handle Cookies:

Traffic log Cookies are used to recognise the web pages frequented by you, identify the most viewed topics and articles. This intelligence is used by our website developers to improve our website, analyse information about the trending product demands, any new emerging trend etc. it helps us to provide a customized experience to our clients/prospective customers. The information collected by Cookies are used for future analysis of our business and client servicing only and nothing apart from that.

If our company decides to make any changes to its privacy policy, it holds exclusive rights to do the same and a prior intimation can be served to our clients/customers/subscribers/users via email or written notice, if the contacts are already a part of our mailing list or client data. However it is our advice that the users of our website must go through the privacy policy terms and conditions mentioned in the document each time they use the website and remain updated.

Safeguarding and protection of personal information shared by our customers and users, are our priority and we are always open to suggestions, feedbacks and client requests at any given point of time. Our dedicated customer came email ID is set up specifically for client grievance addressees and solving complains. You can send us an email at to know what information we have collected and what kind of information we have shared with any third party. If there are any corrections to be made or fixing of any errors we are open for the same.

Following the rights you can exercise to safeguard your personal data with us :  

  • You have the right to demand a copy of your personal information retained by us
  • You have the right to get any erroneous data/information corrected
  • You have the right to request us to immediately stop using/processing any of your personal data
  • You have the right to withdraw from any prior understanding or agreement on data sharing